Job Purpose
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Responsible for initiating, building and managing relationships with prospective students and parents through every stage of the recruitment process (Database Leads, Appointments, Applications and Registrations) and report on individual sales activities per set targets. To achieve appointment, application and registration targets and implement campus sales and marketing initiatives and plans aimed at attracting students to apply for full-time tertiary studies.
Working Hours 08:00 – 17:00 Monday to Friday
08H00 – 13H00 Saturday (When required)
Education
Three year Diploma or Degree in PR/ Business/ Marketing/ Communications/Sales
Functional Competencies
Customer service orientated
Target driven and ability to work well under pressure
Professional and confident
Excellent presentation skills
Outgoing and passionate
Good telephone etiquette
Must be able to travel
Own vehicle is required
Work Experience
2 years sales experience.
Experience in managing and closing sales cycle.
Experience in working on a Customer Relationship Management software.
- Experience in the higher education industry
Key Performance Areas Student Acquisition:
Achieve monthly / annual individual calls, appointment, application & registration targets.
Plan, schedule and attend visits to allocated schools and universities for expos, career fairs, presentations, and workshops.
Represent NewBridge Graduate Institute (NGI) at open days, expos, career fairs, presentations, workshops, and other campus-based events favourably to generate interest in full-time and quality leads.
Initiate appropriate sales drives and promotional activities to generate leads / enquiries and to convert enquiries into applications.
Attending to all leads and enquiries within an hour (during normal business hours, on weekdays).
Continuous monitoring and assistance of all queries (website, email, telephonic, WhatsApp) with the intent to convert into applications.
Maintains adherence to quality standards and guidelines to ensure the best customer service for both brands, at all times.
Relationship Management
Establish and foster productive relationships with teachers, principals, and other relevant partners.
Build and manage relationships with prospective students (new) and their parents at all relevant touchpoints during the application process to the standards agreed.
Attend to queries from students / parents timeously to ensure a positive service experience for prospective students.
Conduct appointments with prospective students to gain insights into their needs and provide feedback on the appropriate NGI qualification that suits their needs.
Keeps regular records of interaction/ engagement with prospective students (telephone conversations / appointments / email enquiries / open days / events).
Receive, evaluate, process and report on applications and registrations from prospective students.
Provide applicants with regular feedback on their application status and implement regular sales and marketing initiatives to convert applications into registrations.
Database Administration
Capture data in respect of student leads, appointments, applications, and registrations timeously and accurately.
Keep updated records of interactions/ engagement with prospective students (telephone conversations / appointments / email enquiries / open days / events).
Keep accurate record of the conversions from application to registration using our internal system.
Sales Administration
Creation of student file containing the student’s relevant application documents (Student ID, latest results, application form, POP).
Capturing and reporting of all appointments onto the dashboard and to MS Teams folder.
Processing of applications onto the dashboard, ensuring accurate capturing of all student information.
Request application confirmation letters.
Prepare sales figures and statistics as required
Follow up on payments for applications, pre-registrations, and registrations.
Request study visa letters / conditional registration letters where applicable timeously.
- Follow the appropriate admission processes. Upload admission queries to the dashboard where required.
Should you meet the above requirements please send your cv to kendall@proappoint.co.za
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